Tuneable white circadian lighting for retail

Tuneable white circadian lighting is helping shopping malls to create a vibrant and dynamic environment for their customers – both retail brands and consumers.  A recent project for a major brand in Dubai focuses on ‘bringing the outside in’ by using LED backlit windows, running a custom lighting program.  The program adjusts the intensity and the level of blue wavelength light in the output spectrum to match the natural variation of the sun.

To achieve the impact of sun shining through the windows, we are using multiple panels of dynamic/tuneable white Bright Green Grid, assembled onto ACM.  The circadian program registers the exact global location of the store and then time-shifts so that sunrise happens at opening and sunset towards the end of the trading day at 11pm.  The effect is of the window lighting always reflecting the time and feel of the day outside.

The panels are driven by a programmable lighting controller which is remotely accessed.  The remote access allows updated programs to take advantage of new lighting capabilities or to make a temporary change for a promotion or special event.

The overall aim of the project is to present an innovative experience to customers and boost the well being of retail staff by creating a natural feeling environment.  This helps to differentiate the brand and increase the time spent in store or the chance of a return visit by shoppers

Tuneable white circadian lighting, otherwise know as dynamic white or even ‘Kelvin changing’ is a fast growing part of the Bright Green Technology portfolio.   There is now a complete lighting range, together with a high performance, smart and flicker free LED drivers from our sister company Bright Green Connect.  We find this capability to integrate across the whole project a big benefit for complex projects since we can oversee the whole process from product selection to commissioning.