Illuminating outdoor advertising for Qatar Airways

Qatar Airways unveiled new branding at London’s Heathrow Airport, Terminal 4 roundabout. The branding features a 9-meter-long scaled model of a Boeing 777-9 aircraft, placed above a 12-meter LED screen to showcase Qatar Airways’ products, services, destinations, and marketing campaigns.

As part of this exciting project, our client wanted to illuminate the plane at night to complement the advertising display. During our site visit, we identified several complex challenges to achieve a successful outcome:

1. Limiting light pollution
2. Managing beam angles to avoid impacting airspace
3. Considering existing CCTV cameras
4. Minimising disturbance to nearby hotels and other facilities

To supply the right products, we brought trial test kits to our initial site visit. We determined the number of ground fixtures required to ensure even illumination across the surface of the plane.

To address the initial challenges, we carefully considered the colour temperature and beam angle of each luminaire. Once the kit was delivered onsite, our technical engineers managed each fixture, adjusting the brightness and angle.

We supplied DMX control boxes with each fixture. The IP port managed the timers, setting the lights to turn on or off based on the time of day.

To improve the aesthetics of the fixtures, our in-house engineers manufactured bespoke snoots. Each snoot was made to a specific height to prevent light bleed and reduce glare.