The Edinburgh Arch, UK

RGB Lighting transforms iconic advertising site to stunning architectural feature

JCDecaux launched a new premium, state-of-the-art digital superstructure, The Edinburgh Arch, in May 2017 and have further improved the site with the addition of RGB lighting.

Situated at the Gogar Roundabout, this large-format roadside location features two 41 square metre screens set into a striking arch structure. The entire site has been further enhanced with RGB lighting for the arch, consisting of 16 RGB floodlights all controlled with the innovative amBX system.

Before the installation began, our engineers used Dialux lighting renders to accurately simulate the anticipated appearance and optimise the floodlight positions.  The result – the site has become even more impactful, elevating the arch from an iconic advertising site to a stunning architectural feature.